LARA O'REILLY

Too many times in recent months, headline writers have had reason to write that "Coke is losing its fizz."

Pepsi-Cola surpassed Diet Coke to become the second-biggest soda brand in the US, Coca-Cola's biggest market, Beverage Digest reported last month. Diet Coke had been the second-biggest soda brand by volume in the US since 2010, but Pepsi's shift back to No.2 provided evidence of America's growing dislike for diet sodas — and that is at a time when Americans are drinking less soda overall than in the 1980s.

http://www.businessinsider.com/what-is-the-future-for-the-coca-cola-brand-soda-sales-decline-2015-4